Avid online shoppers would be familiar with Cyber Monday and Black Friday, two days of frenzied sales in which great deals, discounts and special treats end up in virtual shopping carts all over the world. But did you know that Malaysia has an online shopping event of its own too?
Introducing #MYCYBERSALE, an initiative led by Multimedia Development Corporation (MDeC) to transform Malaysia into a digital economy by 2020. This 5-day event will be held from 28 Sept to 2 Oct, and will feature over 400 e-tailers, which is a huge bump from 280 e-tailers last year! There will also be increased representation from e-tailers outside of the Klang Valley so if you’re a first-time participant this year, brace yourself for a more competitive landscape.
Whilst we can’t predict how #MYCYBERSALE will perform this year, a quick look at last year’s stats will give you an idea why we are excited to be a part of it again:
Increased web traffic
Participating e-tailers reported a 222% increase in web traffic — 4.7million visits to be exact! Of those visits, a 6% conversion rate was recorded, translating into more than 277,000 successful transactions. It was also interesting to note that 57% of traffic to #MYCYBERSALE website came from mobile devices.
Positive sales and numbers
A total of RM67 million in sales was recorded from 180,000 online shoppers, surpassing initial sales and shopper targets of RM50 million and 100,000 respectively.
Big value for small businesses collectives
SMEs who were part of e-marketplaces reported a higher sales average compared to those who participated with standalone e-commerce websites: RM 306.70 per merchant compared to RM 43.53.
On a more micro level, Shoppertise Marketplace also recorded some astonishing stats:
But what really got us hooked was the learnings we got from our live chat support. If you’re a participating e-tailer this year, these 3 points may help you entice more shoppers:
- One of the most frequently asked question was, “Is there free delivery?”. Shoppers’ top concern was how much more they would have to pay to get their purchase delivered to them. Throwing in free delivery could give you an edge over your competitors.
- The most popular question from shoppers in East Malaysia was delivery time. Adding this information on your website would be helpful to fellow Malaysian shoppers across the South China Sea.
- Product specific questions like shelf life, expiry date, and warranty period were repeated throughout the sale period, indicating that informative product descriptions were key to closing a sale. So if you haven’t done so already, beef up your product descriptions before this year’s #MYCYBERSALE!
Although applications to be a registered #MYCYBERSALE vendor is closed, you can still come onboard Shoppertise Marketplace and be a part of next year’s action! In the meantime, sign up for our newsletter to find out how e-commerce and mobile commerce can help your business grow further.
#MYCYBERSALE is Malaysia largest online shopping event. It’s an initiative by Digital Malaysia, a special programme by Multimedia Development Corporation (MDeC) to boost e-commerce and the digital economy in Malaysia.
Shoppertise is a mobile commerce platform that equips small businesses with enterprise-level tools and bank-level security payment gateways. Intelligent business management is no longer exclusive to Fortune 500 companies. Our products include Shoppertise Marketplace (A curated marketplace with uniquely designed goods) and Shoppertise Pocketbook (A personal sales assistant for merchants on-the-go).