This is the final part of our 3-part series on effective use of social media. Stage 1: Product launch Stage 2: Brand building and customer retention Stage 3: Traffic generation and converting leads into sales After investing time and money into your product launch and building your brand on social media, you could be thinking, “So how does this actually help my business and convert …
Previously, we explored how to use social media effectively for a product launch. In this post, we’ll discuss how you can use social media to build your brand, attract new customers and keep them coming back for more. Stage 1: Product launch Stage 2: Brand building and customer retention Stage 3: Traffic generation and converting leads into sales By now, you’ve launched your baby into …
Social media is not just a platform for sharing mouthwatering food photos and funny videos. When used correctly, it can be a cost-effective way of promoting your brand and business. But with so many competitors playing in the same space, how do you stand out, be seen, be heard? In this 3-part series, we will share some ideas on how to use social media according …
(This is part 3 of a 3-part series outlining strategies that may give your business an advantage at competitive bazaars. Click here to read part 1 and part 2) The day after your experience at the bazaar is very much like the day after you get back from a long holiday. You’re tired, your stuff is still packed in various bags, and you have a …
It has been awhile since we put up a post about markets in Adelaide. Now that it is winter and the sky is dark before 6pm, visiting a twilight market sounds like the perfect excuse to stay outdoors just a little longer. Besides, yours truly really misses the hustle and bustle of a neighbourhood pasar malam (night market). So, how does a winter twilight market …
(This is part 2 of a 3-part series that outlines some strategies that may give your business an advantage at competitive bazaars. Click here to read part 1.) So you’ve done your homework and prepped yourself for weeks. The big day is finally here! You wake up early, grab a healthy breakfast (or nasi lemak tambah lauk) and arrive at your spot nice and early. …
When we launched Pocketbook last Christmas, we knew that it was just the beginning of better things to come. Since then, we’ve worked really hard to make Pocketbook more useful for you — the creative small business community of Malaysia. After much tinkering and consultation with the experts (that would be you guys!), we are now ready to introduce Pocketbook 2.0! Pocketbook 2.0’s super powers: …
Introducing healthy snacks to Malaysians is no mean feat, having to compete with cheap and easily accessible street food. However, the trio behind Amazin’ Graze strongly believe that they can convince people to invest in their health. They share their story in this latest Chatterbox series. What inspired the 3 of you to start a healthy snacks business together in Malaysia? We were inspired …
You’ve booked a stall, made heaps of great product, sent out multiple posts on social media — and yet sales didn’t turn out as well as you had hoped. What went wrong? Was it bad feng shui, too many competitors, low foot traffic? In this 3-part series, we will share what you can do before, during and after a bazaar; to make it count for …
It’s the month of March and the holiday season is truly done and dusted. Shoppers who have overspent are in saving mode and those who have stuck to their budgets are unlikely to splurge when there’s no special reason to do so. But as a business owner, you need to stay afloat and keep going all year round. We put on our thinking caps (so …
