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Case Study: Sleep Champ Baby

Case Study: Sleep Champ Baby

New parents are often overwhelmed with well-meaning advice on how to care for their little ones. Everyone has an opinion, from the random shopper in the mall to the vegetable seller at the market. So what’s a confused parent to do? Luckily, entrepreneurs like Sarah Ong have figured out how to provide credible advice and support online. Sleep Champ Baby was set up in 2012 …