mobile Tag Archives

Reinvent your business through the key pillars of digital transformation

Reinvent your business through the key pillars of digital transformation

As consumer behaviour continues to evolve digitally, small businesses and large enterprises alike are increasingly looking to transform their current business practices and processes; not only to stay relevant but to stay ahead. It may sound like a daunting task but we have summarised the 2018 Digital Transformation Report by Skift to provide an overview of what to expect. What is Digital Transformation? With trends …

Case Study: Farley Group

Case Study: Farley Group

Before supermarkets and hypermarkets became commonplace, there was the small but mighty mini market, which stocked all the daily essentials you would need; and provided the friendliest service you could ever find. But as society grew more affluent, mini markets gradually lost their place in the community. However, some managed to innovate and thrive, like Farley Group. From a 2-shoplot mini market founded by Mr …

Case Study: Sleep Champ Baby

Case Study: Sleep Champ Baby

New parents are often overwhelmed with well-meaning advice on how to care for their little ones. Everyone has an opinion, from the random shopper in the mall to the vegetable seller at the market. So what’s a confused parent to do? Luckily, entrepreneurs like Sarah Ong have figured out how to provide credible advice and support online. Sleep Champ Baby was set up in 2012 …

Case Study: The Artsy Craftsy

Case Study: The Artsy Craftsy

Being creative means different things to different people. To some, it’s having the luxury of personal expression at work; to others, a decadent escape from a frenzied 9 to 5 existence. And for those who dare to dream — like Toh Shia Lynn — it is a way of life. Since its inception in 2008, The Artsy Craftsy has evolved from being her personal blog …

8 major updates to Pocketbook that will benefit your business

When we launched Pocketbook last Christmas, we knew that it was just the beginning of better things to come. Since then, we’ve worked really hard to make Pocketbook more useful for you — the creative small business community of Malaysia. After much tinkering and consultation with the experts (that would be you guys!), we are now ready to introduce Pocketbook 2.0! Pocketbook 2.0’s super powers: …

Pocketbook powers mobile commerce at The Maker’s Market

The Maker’s Market

Passionate people are the ones who change the world. They are always looking for creative solutions to everyday problems. So when we received the green light to partner with The Maker’s Market, we jumped at the opportunity to share Pocketbook’s mobile commerce capabilities with some of Malaysia’s most passionate and creative entrepreneurs. With early-bird access to the Pocketbook app, vendors at The Maker’s Market were …

Case Study: A Sold Out Burger Party

Case Study: A Sold Out Burger Party

What good is a delicious burger if no one eats it? Traumatised by the thought of perfectly good burgers going to waste, we teamed up with myBurgerLab to fast track ticket sales for their first-ever burger party. Here’s how we made it happen with the Pocketbook app: Step 1: Create an item or select from the inventory   Step 2: Copy the link of the …

Why Pocketbook is the personal sales assistant you never knew you needed

Running a successful business goes beyond having a marketable product. How far you go also depends on how well you manage your inventory and customer relationships. But as a small business owner whose job description is pretty much “one-leg-kick” (Jack of all trades), staying on top of administrative work and day-to-day operations can be an exhausting affair. We understand the challenges faced by small business …

What’s the big deal about #MYCYBERSALE?

MyCyberSale 2015

Avid online shoppers would be familiar with Cyber Monday and Black Friday, two days of frenzied sales in which great deals, discounts and special treats end up in virtual shopping carts all over the world. But did you know that Malaysia has an online shopping event of its own too? Introducing #MYCYBERSALE, an initiative led by Multimedia Development Corporation (MDeC) to transform Malaysia into a …