Customers now have more opportunities than ever to voice their opinions — good and bad — about a product or service. A customer’s review is a powerful double-edged sword. When positive, it offers brands and businesses a sharp advantage; when negative, it cuts right through to the bottom line. Businesses that understand the power of a customer’s opinion know it is more cost effective to …
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Reinvent your business through the key pillars of digital transformation
As consumer behaviour continues to evolve digitally, small businesses and large enterprises alike are increasingly looking to transform their current business practices and processes; not only to stay relevant but to stay ahead. It may sound like a daunting task but we have summarised the 2018 Digital Transformation Report by Skift to provide an overview of what to expect. What is Digital Transformation? With trends …
Case Study: Farley Group
Before supermarkets and hypermarkets became commonplace, there was the small but mighty mini market, which stocked all the daily essentials you would need; and provided the friendliest service you could ever find. But as society grew more affluent, mini markets gradually lost their place in the community. However, some managed to innovate and thrive, like Farley Group. From a 2-shoplot mini market founded by Mr …