As consumer behaviour continues to evolve digitally, small businesses and large enterprises alike are increasingly looking to transform their current business practices and processes; not only to stay relevant but to stay ahead. It may sound like a daunting task but we have summarised the 2018 Digital Transformation Report by Skift to provide an overview of what to expect. What is Digital Transformation? With trends …
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Case Study: Farley Group
Before supermarkets and hypermarkets became commonplace, there was the small but mighty mini market, which stocked all the daily essentials you would need; and provided the friendliest service you could ever find. But as society grew more affluent, mini markets gradually lost their place in the community. However, some managed to innovate and thrive, like Farley Group. From a 2-shoplot mini market founded by Mr …
Case Study: Sleep Champ Baby
New parents are often overwhelmed with well-meaning advice on how to care for their little ones. Everyone has an opinion, from the random shopper in the mall to the vegetable seller at the market. So what’s a confused parent to do? Luckily, entrepreneurs like Sarah Ong have figured out how to provide credible advice and support online. Sleep Champ Baby was set up in 2012 …