February is an eventful month for many of us. First, there’s the realisation that we haven’t actually acted on our New Year resolutions (Or maybe it’s just me? *weeps*). Then for those who celebrate Chinese New Year, there are clothes to buy and dishes to prepare. And for the romantics, there’s the nightmare of getting the perfect gift. Although we can’t help with regrets over …
Pocketbook powers mobile commerce at The Maker’s Market
Passionate people are the ones who change the world. They are always looking for creative solutions to everyday problems. So when we received the green light to partner with The Maker’s Market, we jumped at the opportunity to share Pocketbook’s mobile commerce capabilities with some of Malaysia’s most passionate and creative entrepreneurs. With early-bird access to the Pocketbook app, vendors at The Maker’s Market were …
Case Study: A Sold Out Burger Party
What good is a delicious burger if no one eats it? Traumatised by the thought of perfectly good burgers going to waste, we teamed up with myBurgerLab to fast track ticket sales for their first-ever burger party. Here’s how we made it happen with the Pocketbook app: Step 1: Create an item or select from the inventory Step 2: Copy the link of the …
A German-themed Christmas Market in Adelaide
It’s the season when malls in Malaysia go all out to impress shoppers with decorations that beg to be Instagrammed. So much so that it has almost become a must-do activity with friends and family. So when I moved to Australia, I was looking forward to doing the same at the malls here. However, to my surprise, the Christmas decorations at the malls were quite …
Getting crafty with the creative community
Last month, I thought it would be fun to exercise my creative muscles and join other craft enthusiasts in their monthly gathering. I have always loved making unique, handmade birthday cards for friends and family, using mixed media like Starbucks cup sleeves and cookie boxes. The monthly Crafters Gathering initiative was pioneered by Miyyah back in 2010. As time went by, participants took turns to …
6 tips to entice shoppers to your online store this holiday season
The holiday season is upon us once again! Apart from planning getaways and parties, Malaysians are also busy planning their shopping lists. Whilst many shoppers still prefer to visit crowded shopping malls to take in the beautiful decorations and festive music; there is a growing segment who would rather enjoy the convenience of online shopping. Here are 6 tips on how you can make your …
Chatterbox: A chat with BeGood
There are businesses that start with a business plan; and there are those that just spring from the heart. BeGood is one of the latter. We caught up with James Wong, the man behind this upcoming skincare brand and asked him to share a thing or two about his entrepreneurial journey. What inspired you to start your own business? I didn’t set out to …
Why Pocketbook is the personal sales assistant you never knew you needed
Running a successful business goes beyond having a marketable product. How far you go also depends on how well you manage your inventory and customer relationships. But as a small business owner whose job description is pretty much “one-leg-kick” (Jack of all trades), staying on top of administrative work and day-to-day operations can be an exhausting affair. We understand the challenges faced by small business …
Make celebrations and holidays work for you
It may seem contradictory to work harder over the holiday season but special occasions offer business opportunities that are too good to ignore. After all, there must be a reason why big brands create limited edition pieces to coincide with major events on the calendar. But how can a small business get noticed and compete in a marketplace that is dominated by exclusive celebrity tie-ups …
Mommypreneurs: Moms who mean business
“Necessity is the mother of invention” – English proverb Mothers are an industrious bunch. They will find ways and means to make the best of any situation. If you’re in a pickle, you can always count on mom to find you a solution. In this post, we feature 8 mommypreneurs who started their own business to address the problems they faced as mothers. “My baby …