How to use social media effectively (Part 1)

How to use social media effectively (Part 1)

Social media is not just a platform for sharing mouthwatering food photos and funny videos. When used correctly, it can be a cost-effective way of promoting your brand and business. But with so many competitors playing in the same space, how do you stand out, be seen, be heard?

In this 3-part series, we will share some ideas on how to use social media according to the different stages of your marketing plan.

Stage 1: Product launch
Stage 2: Brand building and customer retention
Stage 3: Traffic generation and converting leads into sales

Today, we’ll start with product launch.

You’ve spent months, or even years wondering whether you should take the leap and start your own business. You’ve created a brand, a great product line, and maybe even built up a small but fiercely loyal customer base. Now, you’re ready to launch your brand and product to a bigger audience. But what do you do first? Let us take you through the journey, one step at a time.

Tip 1: Create intrigue and excitement

Tease your audience with selective product information. Use imagery that give a hint about your brand without revealing too much. For example, show close up details of your product instead of a full product shot. Or tell a story about your brand with beautiful imagery.

Tease potential customers with a hint of what's to come

Tease potential customers with a hint of what’s to come

Tip 2: Make it memorable and trackable

Designate a hashtag that you can use across Twitter, Facebook and Instagram. Use a word that is recognisable and unique to your brand for easy tracking. Hashtags will also drive more traffic to your posts. But remember, try to keep it simple and short. #dontmakeyourhashtaglongerthanyourpost

Use short and relevant hashtags to be searchable

Use short and relevant hashtags to be searchable

Style your photos to stand out from the competition

Style your photos to stand out from the competition

Tip 3: Give people a reason to care

Social media users are bombarded with endless messages 24/7. Capture their attention with a contest or a special launch promotion. Incorporate a sharing element as part of the judging criteria to improve your organic reach. If your goal is to build a database of early bird customers, encourage them to leave an email address to receive a VIP voucher. You can do that by creating a simple form using Facebook Lead Ads.

Promotions and giveaways are great for growing your customer base and rewarding loyal fans.

Promotions and giveaways are great for growing your customer base and rewarding loyal fans

Tip 4: Create a countdown

Start counting down approximately 10 days before your big bang launch. It is an easy way to remind people about your brand. Be sure to use imagery that is consistent with your brand so people are reminded of who you are. If you don’t have any graphic design skills, don’t fret. Here are some design templates you can use:

Maintain a consistent look for your countdown

Maintain a consistent look for your countdown

Tip 5: Partner up

Tap onto another brand’s social following to announce your product launch or find a suitable ambassador who is relevant to your target market. Should you choose to do this, be sure to clarify expectations about payment or cross-promotion upfront. The last thing you need is a crisis on the day of the launch.

Form partnerships with businesses that have a similar target audience

Form partnerships with businesses that have a similar target audience

We hope these ideas will help your brand achieve a successful launch on social media. If you do give some a try, let us know how it worked for you.

Next, we will cover brand building and customer retention so follow us on social media or sign up for our newsletter to stay in the loop!

Written by

Joanne Chow is a freelance content strategist for Shoppertise. She spent a good 8 years as a full-time advertising slave before calling it quits to spend more time with her bubbly little boy. Organic food, natural skincare products and socially sound business practices keep her inspired to do more good with her words. Although Joanne resides in a different timezone and works mostly when the rest of us are asleep, she finds great satisfaction in being a part of a team that is determined to have fun while chasing dreams.