It’s the month of March and the holiday season is truly done and dusted. Shoppers who have overspent are in saving mode and those who have stuck to their budgets are unlikely to splurge when there’s no special reason to do so. But as a business owner, you need to stay afloat and keep going all year round. We put on our thinking caps (so …
Tips & Tricks Category Archives
Case Study: A Sold Out Burger Party
What good is a delicious burger if no one eats it? Traumatised by the thought of perfectly good burgers going to waste, we teamed up with myBurgerLab to fast track ticket sales for their first-ever burger party. Here’s how we made it happen with the Pocketbook app: Step 1: Create an item or select from the inventory Step 2: Copy the link of the …
6 tips to entice shoppers to your online store this holiday season
The holiday season is upon us once again! Apart from planning getaways and parties, Malaysians are also busy planning their shopping lists. Whilst many shoppers still prefer to visit crowded shopping malls to take in the beautiful decorations and festive music; there is a growing segment who would rather enjoy the convenience of online shopping. Here are 6 tips on how you can make your …
Why Pocketbook is the personal sales assistant you never knew you needed
Running a successful business goes beyond having a marketable product. How far you go also depends on how well you manage your inventory and customer relationships. But as a small business owner whose job description is pretty much “one-leg-kick” (Jack of all trades), staying on top of administrative work and day-to-day operations can be an exhausting affair. We understand the challenges faced by small business …
Make celebrations and holidays work for you
It may seem contradictory to work harder over the holiday season but special occasions offer business opportunities that are too good to ignore. After all, there must be a reason why big brands create limited edition pieces to coincide with major events on the calendar. But how can a small business get noticed and compete in a marketplace that is dominated by exclusive celebrity tie-ups …
What’s the big deal about #MYCYBERSALE?
Avid online shoppers would be familiar with Cyber Monday and Black Friday, two days of frenzied sales in which great deals, discounts and special treats end up in virtual shopping carts all over the world. But did you know that Malaysia has an online shopping event of its own too? Introducing #MYCYBERSALE, an initiative led by Multimedia Development Corporation (MDeC) to transform Malaysia into a …
Valuable lessons from small business pioneers
Leading up to National Day, we featured five small businesses with a distinct Malaysian identity. Now, as we prepare to celebrate Malaysia Day, let’s take a look at some of the iconic small businesses that add flavour to our country’s personality; and the valuable lessons we can take away from them. The Nasi Lemak Makcik Usually located under a shady tree, the nasi lemak …
Common tax questions by new businesses owners in Malaysia
Firstly, Selamat Hari Merdeka to all our Malaysian readers. As we celebrate the independence of our nation, let’s not forget that building a better Malaysia is an ongoing effort. And paying our taxes — whether we like it or not — is one of the many ways we can contribute to nation building. If you were once an employee, paying income tax was a relatively …
5 reasons to support small businesses
If there is one thing that sets small businesses apart from big corporations, it’s drive. The drive to innovate, create, and grow. It takes patience and continuous hard work to build your own business, whether you’re a 3rd generation kopitiam owner or a tech junkie running a startup out of your rented room. Here are 5 reasons why we think small businesses deserve more support …
10 Powerful Lessons from Silicon Valley for Entrepreneurs
Success is never guaranteed but when we were selected to participate in the SV In.Fusion Startup Bootcamp in Silicon Valley, we had the opportunity to learn and apply the best tools, techniques and trends Silicon Valley entrepreneurs use every day to build lean and mean businesses. As entrepreneurs, we are driven to continuously create, innovate and sell. There’s no guarateed 1-2-3 formula but, we can …