Case Studies Category Archives

Case Study: Farley Group

Case Study: Farley Group

Before supermarkets and hypermarkets became commonplace, there was the small but mighty mini market, which stocked all the daily essentials you would need; and provided the friendliest service you could ever find. But as society grew more affluent, mini markets gradually lost their place in the community. However, some managed to innovate and thrive, like Farley Group. From a 2-shoplot mini market founded by Mr …

Case Study: Sleep Champ Baby

Case Study: Sleep Champ Baby

New parents are often overwhelmed with well-meaning advice on how to care for their little ones. Everyone has an opinion, from the random shopper in the mall to the vegetable seller at the market. So what’s a confused parent to do? Luckily, entrepreneurs like Sarah Ong have figured out how to provide credible advice and support online. Sleep Champ Baby was set up in 2012 …

Case Study: The Artsy Craftsy

Case Study: The Artsy Craftsy

Being creative means different things to different people. To some, it’s having the luxury of personal expression at work; to others, a decadent escape from a frenzied 9 to 5 existence. And for those who dare to dream — like Toh Shia Lynn — it is a way of life. Since its inception in 2008, The Artsy Craftsy has evolved from being her personal blog …

Case Study: A Sold Out Burger Party

Case Study: A Sold Out Burger Party

What good is a delicious burger if no one eats it? Traumatised by the thought of perfectly good burgers going to waste, we teamed up with myBurgerLab to fast track ticket sales for their first-ever burger party. Here’s how we made it happen with the Pocketbook app: Step 1: Create an item or select from the inventory   Step 2: Copy the link of the …