Case Study: The Artsy Craftsy

Case Study: The Artsy Craftsy

Being creative means different things to different people. To some, it’s having the luxury of personal expression at work; to others, a decadent escape from a frenzied 9 to 5 existence. And for those who dare to dream — like Toh Shia Lynn — it is a way of life.

T.A.C founder, Toh Shia Lynn

T.A.C founder, Toh Shia Lynn

Since its inception in 2008, The Artsy Craftsy has evolved from being her personal blog into Malaysia’s leading creative lifestyle blogazine. In this post, we’ll explore how Pocketbook enables her to offer her readers and partners more value; beyond quality content and great ideas for their Pinterest boards.

T.A.C as…
A place for a creative weekend fix

Workshop at T.A.C Studio - Letter Handstamping by BYPIJOT. Photo credit: T.A.C

Workshop at T.A.C Studio – Letter Handstamping by BYPIJOT. Photo credit: T.A.C

Workshop at T.A.C Studio - Miniature Rainbow Cake Workshop by @tinypinc. Photo credit: T.A.C

Workshop at T.A.C Studio – Miniature Rainbow Cake Workshop by @tinypinc. Photo credit: T.A.C

Paint Your Soul workshop, a basic acrylic, whimsical portrait painting class conducted by freelance artist, Jean Lynn Chang of Hidden Rainbow - photo credit: T.A.C

Paint Your Soul workshop, a basic acrylic, whimsical portrait painting class conducted by freelance artist, Jean Lynn Chang of Hidden Rainbow – photo credit: T.A.C

Looking for a workshop to nurture your creativity over the weekend? The Artsy Craftsy works with selected artists to offer a range of classes. Just last month, 5 workshops were held at T.A.C Studio and tickets were sold online using the Quick Buy feature. Within minutes of setting up her inventory, Shia Lynn could start selling tickets across multiple social channels, without having to write a single line of code. With Pocketbook taking care of ticket sales and online payment, Shia Lynn and the artists could focus on the workshops rather than spending time on routine, administrative tasks.

“There are two things that are important for small business owners: Money and Time.Throughout the years of running both a blogazine and a product line, I try my best to look for a solution that is cost and time effective.”

T.A.C as…
A promotional channel for entrepreneurs

Running a media platform isn't easy but it can be highly rewarding

Running a media platform isn’t easy but it can be highly rewarding

Quick Buy takes care of online sales in a snap!

Quick Buy takes care of online sales in a snap!

Use Quick Buy to create selling links for social media

Use Quick Buy to create selling links for social media

Having established itself as a quality resource for all things crafty, the Artsy Craftsy is an ideal platform for creative entrepreneurs looking for more exposure. Shia Lynn offers various advertising and promotional packages, and uses Pocketbook to automate tasks like invoicing, issuing payment reminders and receipts. Previously, Shia Lynn used a US-based ad monetising service but its hefty fees prompted her to look for an alternative.

Wanna sell some tickets? Use Pocketbook!

Wanna sell some tickets? Use Pocketbook!

Pocketbook creates invoicies, payment reminders and sends receipts automatically

Pocketbook creates invoicies, payment reminders and sends receipts automatically

“For creative business owners like me, every Ringgit counts. I am sure this is the same for other small business owners as well; you want a solution that will enable you to focus on other parts of your business, like production, bazaars and even advertising expenses. With Pocketbook, I am already one step closer to that goal.”
Shia Lynn focusing on her craft

Shia Lynn focusing on her craft

T.A.C at She's the BOSS - A Women - Moms In Business Bazaar

T.A.C at She’s the BOSS – A Women – Moms In Business Bazaar

T.A.C as…
A specialist shop for bespoke items

Spooky yet awesome - T.A.C Shop's earliest limited edition designs -- La Muerte Vials. Photo credit: T.A.C

Spooky yet awesome – T.A.C Shop’s earliest limited edition designs — La Muerte Vials. Photo credit: T.A.C

Commissioned work - 'Phoenix born from Ashes' Photo credit: T.A.C

Commissioned work – ‘Phoenix born from Ashes’ Photo credit: T.A.C

Shia Lynn also accepts commissioned work and special gift orders under the T.A.C Shop brand. Before using Pocketbook, she would process orders and payment manually, a tedious and inefficient process. Now she can work more efficiently and channel her energy towards taking The Artsy Craftsy to the next level!

“Pocketbook is a free-to-start and easy-to-use app for managing your business, like a sales assistant on-the-go. The best part is, it allows me to track my orders and sales, even for my commissioned works, straight from my smartphone; I can now sell offline and online like a pro!”
Watch out! More creative stuff will be coming your way soon

Watch out! More creative stuff will be coming your way soon

About The Artsy Craftsy

A pioneer creative lifestyle blogazine championing the arts, creativity and entrepreneurship in Malaysia. It serves as a quality resource for craft enthusiasts and an effective media channel for small, creative businesses. Clients and collaborations include Etsy International, Toyota Global, Staedtler Malaysia, YellowBee.my, Craft Haven, Photo Crafts and Café, Lazada Malaysia, Zalora Malaysia; and creative homegrown brands like MaeDay, Petit Tots, The.Wild.Things, Claire Organics, BeGood, EarthCareSoaps and more.

T.A.C Shop, T.A.C Studio and the Arts & Crafts Lounge group on Facebook are extensions of the T.A.C brand.

Are you running a blog, offering classes or a specialist service? Give Pocketbook a try and experience having a personal sales assistant on-the-go. Download the app today!

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Written by

Joanne Chow is a freelance content strategist for Shoppertise. She spent a good 8 years as a full-time advertising slave before calling it quits to spend more time with her bubbly little boy. Organic food, natural skincare products and socially sound business practices keep her inspired to do more good with her words. Although Joanne resides in a different timezone and works mostly when the rest of us are asleep, she finds great satisfaction in being a part of a team that is determined to have fun while chasing dreams.