Joanne Chow is a freelance content strategist for Shoppertise. She spent a good 8 years as a full-time advertising slave before calling it quits to spend more time with her bubbly little boy. Organic food, natural skincare products and socially sound business practices keep her inspired to do more good with her words. Although Joanne resides in a different timezone and works mostly when the rest of us are asleep, she finds great satisfaction in being a part of a team that is determined to have fun while chasing dreams.
February is an eventful month for many of us. First, there’s the realisation that we haven’t actually acted on our New Year resolutions (Or maybe it’s just me? *weeps*). Then for those who celebrate Chinese New Year, there are clothes to buy and dishes to prepare. And for the romantics, there’s the nightmare of getting the perfect gift. Although we can’t help with regrets over …
Passionate people are the ones who change the world. They are always looking for creative solutions to everyday problems. So when we received the green light to partner with The Maker’s Market, we jumped at the opportunity to share Pocketbook’s mobile commerce capabilities with some of Malaysia’s most passionate and creative entrepreneurs. With early-bird access to the Pocketbook app, vendors at The Maker’s Market were …
What good is a delicious burger if no one eats it? Traumatised by the thought of perfectly good burgers going to waste, we teamed up with myBurgerLab to fast track ticket sales for their first-ever burger party. Here’s how we made it happen with the Pocketbook app: Step 1: Create an item or select from the inventory Step 2: Copy the link of the …
It’s the season when malls in Malaysia go all out to impress shoppers with decorations that beg to be Instagrammed. So much so that it has almost become a must-do activity with friends and family. So when I moved to Australia, I was looking forward to doing the same at the malls here. However, to my surprise, the Christmas decorations at the malls were quite …
The holiday season is upon us once again! Apart from planning getaways and parties, Malaysians are also busy planning their shopping lists. Whilst many shoppers still prefer to visit crowded shopping malls to take in the beautiful decorations and festive music; there is a growing segment who would rather enjoy the convenience of online shopping. Here are 6 tips on how you can make your …
There are businesses that start with a business plan; and there are those that just spring from the heart. BeGood is one of the latter. We caught up with James Wong, the man behind this upcoming skincare brand and asked him to share a thing or two about his entrepreneurial journey. What inspired you to start your own business? I didn’t set out to …
Running a successful business goes beyond having a marketable product. How far you go also depends on how well you manage your inventory and customer relationships. But as a small business owner whose job description is pretty much “one-leg-kick” (Jack of all trades), staying on top of administrative work and day-to-day operations can be an exhausting affair. We understand the challenges faced by small business …
It may seem contradictory to work harder over the holiday season but special occasions offer business opportunities that are too good to ignore. After all, there must be a reason why big brands create limited edition pieces to coincide with major events on the calendar. But how can a small business get noticed and compete in a marketplace that is dominated by exclusive celebrity tie-ups …
“Necessity is the mother of invention” – English proverb Mothers are an industrious bunch. They will find ways and means to make the best of any situation. If you’re in a pickle, you can always count on mom to find you a solution. In this post, we feature 8 mommypreneurs who started their own business to address the problems they faced as mothers. “My baby …
Avid online shoppers would be familiar with Cyber Monday and Black Friday, two days of frenzied sales in which great deals, discounts and special treats end up in virtual shopping carts all over the world. But did you know that Malaysia has an online shopping event of its own too? Introducing #MYCYBERSALE, an initiative led by Multimedia Development Corporation (MDeC) to transform Malaysia into a …
