Joanne Chow

Joanne Chow is a freelance content strategist for Shoppertise. She spent a good 8 years as a full-time advertising slave before calling it quits to spend more time with her bubbly little boy. Organic food, natural skincare products and socially sound business practices keep her inspired to do more good with her words. Although Joanne resides in a different timezone and works mostly when the rest of us are asleep, she finds great satisfaction in being a part of a team that is determined to have fun while chasing dreams.

What can one expect from a twilight market in suburban Adelaide?

What can one expect from a twilight market in suburban Adelaide?

It has been awhile since we put up a post about markets in Adelaide. Now that it is winter and the sky is dark before 6pm, visiting a twilight market sounds like the perfect excuse to stay outdoors just a little longer. Besides, yours truly really misses the hustle and bustle of a neighbourhood pasar malam (night market). So, how does a winter twilight market …

Case Study: The Artsy Craftsy

Case Study: The Artsy Craftsy

Being creative means different things to different people. To some, it’s having the luxury of personal expression at work; to others, a decadent escape from a frenzied 9 to 5 existence. And for those who dare to dream — like Toh Shia Lynn — it is a way of life. Since its inception in 2008, The Artsy Craftsy has evolved from being her personal blog …

Bazaar hacks for small businesses (part 2)

Bazaar hacks for small businesses (Part 2)

(This is part 2 of a 3-part series that outlines some strategies that may give your business an advantage at competitive bazaars. Click here to read part 1.) So you’ve done your homework and prepped yourself for weeks. The big day is finally here! You wake up early, grab a healthy breakfast (or nasi lemak tambah lauk) and arrive at your spot nice and early. …

8 major updates to Pocketbook that will benefit your business

When we launched Pocketbook last Christmas, we knew that it was just the beginning of better things to come. Since then, we’ve worked really hard to make Pocketbook more useful for you — the creative small business community of Malaysia. After much tinkering and consultation with the experts (that would be you guys!), we are now ready to introduce Pocketbook 2.0! Pocketbook 2.0’s super powers: …

Chatterbox: A chat with Amazin’ Graze

Healthy doesn't have to be boring! Nuts, seeds and fruits make for fun and delicious snacks any time! Photo credit: Amazin' Graze

Introducing healthy snacks to Malaysians is no mean feat, having to compete with cheap and easily accessible street food. However, the trio behind Amazin’ Graze strongly believe that they can convince people to invest in their health. They share their story in this latest Chatterbox series.   What inspired the 3 of you to start a healthy snacks business together in Malaysia? We were inspired …

Bazaar hacks for small businesses (Part 1)

Define your objective

You’ve booked a stall, made heaps of great product, sent out multiple posts on social media — and yet sales didn’t turn out as well as you had hoped. What went wrong? Was it bad feng shui, too many competitors, low foot traffic? In this 3-part series, we will share what you can do before, during and after a bazaar; to make it count for …

6 simple ideas to get you through a sales slump

6 simple ideas to get you through a sales slump

It’s the month of March and the holiday season is truly done and dusted. Shoppers who have overspent are in saving mode and those who have stuck to their budgets are unlikely to splurge when there’s no special reason to do so. But as a business owner, you need to stay afloat and keep going all year round. We put on our thinking caps (so …

Chatterbox: A chat with The Saponifist

A lot of thought goes into the product display. Photo credit: The Saponifist

Appreciation for well-made products of reminiscent of the good ol’ days is on the rise. There is an unmistakable charm that quality, handmade goods have that mass-produced products are unable to replicate. So what happens when classic Victorian elegance meets a bold, modern-day entrepreneur? We sat down with a virtual cup of tea and some imaginary scones to find out what makes The Saponifist unique …

Chatterbox: A chat with AquaticsForevers

Chatterbox: A chat with AquaticsForevers

Turning plants into creative interior decorative items isn’t easy. You’ve got to know your air plants from your aquatic plants, and know how to choose moss and rocks that will enhance their appeal. Serious hobbyists are extremely creative and are able to transform a plain tank or bowl into magical landscapes that defy your imagination. One such person is Samson Chong, the man behind Aquatics …