Joanne Chow is a freelance content strategist for Shoppertise. She spent a good 8 years as a full-time advertising slave before calling it quits to spend more time with her bubbly little boy. Organic food, natural skincare products and socially sound business practices keep her inspired to do more good with her words. Although Joanne resides in a different timezone and works mostly when the rest of us are asleep, she finds great satisfaction in being a part of a team that is determined to have fun while chasing dreams.
Customers now have more opportunities than ever to voice their opinions — good and bad — about a product or service. A customer’s review is a powerful double-edged sword. When positive, it offers brands and businesses a sharp advantage; when negative, it cuts right through to the bottom line. Businesses that understand the power of a customer’s opinion know it is more cost effective to …
As consumer behaviour continues to evolve digitally, small businesses and large enterprises alike are increasingly looking to transform their current business practices and processes; not only to stay relevant but to stay ahead. It may sound like a daunting task but we have summarised the 2018 Digital Transformation Report by Skift to provide an overview of what to expect. What is Digital Transformation? With trends …
Before supermarkets and hypermarkets became commonplace, there was the small but mighty mini market, which stocked all the daily essentials you would need; and provided the friendliest service you could ever find. But as society grew more affluent, mini markets gradually lost their place in the community. However, some managed to innovate and thrive, like Farley Group. From a 2-shoplot mini market founded by Mr …
What’s left to do after the Christmas presents are all opened and you can’t stomach another Christmas greeting GIF? Well, you could always take some time to reflect on your business and personal goals. Being self-aware and analysing what worked and what didn’t will help you shape 2018 with clarity and purpose. This post will share some of our highlights and what you can do …
This is the final part of our 3-part series on effective use of social media. Stage 1: Product launch Stage 2: Brand building and customer retention Stage 3: Traffic generation and converting leads into sales After investing time and money into your product launch and building your brand on social media, you could be thinking, “So how does this actually help my business and convert …
Previously, we explored how to use social media effectively for a product launch. In this post, we’ll discuss how you can use social media to build your brand, attract new customers and keep them coming back for more. Stage 1: Product launch Stage 2: Brand building and customer retention Stage 3: Traffic generation and converting leads into sales By now, you’ve launched your baby into …
Social media is not just a platform for sharing mouthwatering food photos and funny videos. When used correctly, it can be a cost-effective way of promoting your brand and business. But with so many competitors playing in the same space, how do you stand out, be seen, be heard? In this 3-part series, we will share some ideas on how to use social media according …
New parents are often overwhelmed with well-meaning advice on how to care for their little ones. Everyone has an opinion, from the random shopper in the mall to the vegetable seller at the market. So what’s a confused parent to do? Luckily, entrepreneurs like Sarah Ong have figured out how to provide credible advice and support online. Sleep Champ Baby was set up in 2012 …
Recently, we wrote a series of posts discussing how small business owners can prepare for success at a bazaar. In this post, we look at things from the other point of view — the organisers. We asked 4 organisers — Jane, Masayo, YuKiat and Adeline to join us for a virtual teh tarik session to share what makes a good bazaar, the challenges faced and …
(This is part 3 of a 3-part series outlining strategies that may give your business an advantage at competitive bazaars. Click here to read part 1 and part 2) The day after your experience at the bazaar is very much like the day after you get back from a long holiday. You’re tired, your stuff is still packed in various bags, and you have a …
