The holiday season is upon us once again! Apart from planning getaways and parties, Malaysians are also busy planning their shopping lists. Whilst many shoppers still prefer to visit crowded shopping malls to take in the beautiful decorations and festive music; there is a growing segment who would rather enjoy the convenience of online shopping. Here are 6 tips on how you can make your online store the place to shop til they drop.
Tip #1: Be easy and friendly
Think of a banner as a piece of working decoration in your online store. Source: www.honest.com
Shoppers are already having a hard time deciding who’s been naughty or nice. Help them shop for those on their “nice” list with gift profiles. Adding a simple badge like “For dad” or “Stocking stuffers” on your item would make it easier for shoppers to identify the perfect gift to buy. You can also create a banner for “holiday specials” and direct shoppers straight to festive gift bundles.
Tip #2: Cater to all budgets
Show shoppers what they can get within their budget. Source: www.shoppertise.com
In an age when the average person has about 150 friends on Facebook, keeping to a budget can be tricky. Make it easy for your shoppers to part with their hard-earned ringgit by giving them bulk discounts and flash sale offers. This is also a great time to reward repeat customers by giving them a loyalty discount.
Tip #3: Throw in some extras
A personalised gift tag adds warmth to the shopping experience. Source: www.wunderbath.co
This is the season of giving so go ahead and give shoppers little extras like complimentary gift wrapping service, free postage, or even a handwritten card. Entrepreneurs who offered these services on Shoppertise Marketplace last year saw more repeat customers than those who didn’t!
Tip #4: Ship smart
Give shoppers the choice of different shipping options. Source: www.shoppertise.com
Assure shoppers that they’ll receive their purchase on time. Provide tracking numbers along with your order confirmation so shoppers can track their parcels online instead of sending you endless frantic messages. Giving last-minute shoppers the option of express shipping could be just the thing that closes the sale.
Tip #5: Be human
Chat with your customers to address their concerns. Source: www.shoppertise.com
Not being able to touch and feel a product before buying is one of the key concerns when shopping online. Help reduce shoppers’ anxiety by chatting with them, on a live chat software. It doesn’t take much effort to install reliable live online chat apps like Live Chat, Zopim or Olark so you can talk to your customers before they leave your site. These apps also let you see what shoppers are doing and what they’ve saved in their shopping cart. Being there to support your shoppers shows them that you value their business.
Tip #6: Recover abandoned carts
Setup email reminders to encourage shoppers to complete their purchase. Source: www.shoppertise.com
Shoppers abandon their shopping carts due to a variety of reasons: too many steps to checkout, unclear shipping options, restrictive payment options and more. At Shoppertise, we remind shoppers of the items they’ve saved in their cart and encourage them to checkout with a promotion or special deal. This simple step has a 30% success rate so we highly recommend that you give it a go!
At Shoppertise, we are constantly finding ways to improve the online shopping experience for both sellers and buyers alike. If you’re a small business owner who is looking to grow your business digitally, Sign up for our newsletter to get interesting e-commerce insights straight in your inbox.
About Shoppertise
Shoppertise is a mobile commerce platform that empowers small businesses with smarter, safer, and easier ways to manage sales, inventory and customer data. This platform includes Shoppertise Marketplace (A curated marketplace with uniquely designed goods) and Shoppertise Pocketbook (A personal sales assistant for merchants on-the-go).
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