Case Study: Farley Group

Case Study: Farley Group

Before supermarkets and hypermarkets became commonplace, there was the small but mighty mini market, which stocked all the daily essentials you would need; and provided the friendliest service you could ever find. But as society grew more affluent, mini markets gradually lost their place in the community. However, some managed to innovate and thrive, like Farley Group. From a 2-shoplot mini market founded by Mr …

Planning ahead for a smashing 2018

Start the year with clarity

What’s left to do after the Christmas presents are all opened and you can’t stomach another Christmas greeting GIF? Well, you could always take some time to reflect on your business and personal goals. Being self-aware and analysing what worked and what didn’t will help you shape 2018 with clarity and purpose. This post will share some of our highlights and what you can do …

How to use social media effectively (Part 3)

How to use social media effectively (Part 3)

This is the final part of our 3-part series on effective use of social media. Stage 1: Product launch Stage 2: Brand building and customer retention Stage 3: Traffic generation and converting leads into sales After investing time and money into your product launch and building your brand on social media, you could be thinking, “So how does this actually help my business and convert …

How to use social media effectively (Part 2)

How to use social media effectively (Part 2)

Previously, we explored how to use social media effectively for a product launch. In this post, we’ll discuss how you can use social media to build your brand, attract new customers and keep them coming back for more. Stage 1: Product launch Stage 2: Brand building and customer retention Stage 3: Traffic generation and converting leads into sales By now, you’ve launched your baby into …

How to use social media effectively (Part 1)

How to use social media effectively (Part 1)

Social media is not just a platform for sharing mouthwatering food photos and funny videos. When used correctly, it can be a cost-effective way of promoting your brand and business. But with so many competitors playing in the same space, how do you stand out, be seen, be heard? In this 3-part series, we will share some ideas on how to use social media according …

Case Study: Sleep Champ Baby

Case Study: Sleep Champ Baby

New parents are often overwhelmed with well-meaning advice on how to care for their little ones. Everyone has an opinion, from the random shopper in the mall to the vegetable seller at the market. So what’s a confused parent to do? Luckily, entrepreneurs like Sarah Ong have figured out how to provide credible advice and support online. Sleep Champ Baby was set up in 2012 …

The makings of a successful bazaar

The makings of a successful bazaar

Recently, we wrote a series of posts discussing how small business owners can prepare for success at a bazaar. In this post, we look at things from the other point of view — the organisers. We asked 4 organisers — Jane, Masayo, YuKiat and Adeline to join us for a virtual teh tarik session to share what makes a good bazaar, the challenges faced and …

Bazaar hacks for small businesses (part 3)

Get comfortable for the important task ahead

(This is part 3 of a 3-part series outlining strategies that may give your business an advantage at competitive bazaars. Click here to read part 1 and part 2) The day after your experience at the bazaar is very much like the day after you get back from a long holiday. You’re tired, your stuff is still packed in various bags, and you have a …

What can one expect from a twilight market in suburban Adelaide?

What can one expect from a twilight market in suburban Adelaide?

It has been awhile since we put up a post about markets in Adelaide. Now that it is winter and the sky is dark before 6pm, visiting a twilight market sounds like the perfect excuse to stay outdoors just a little longer. Besides, yours truly really misses the hustle and bustle of a neighbourhood pasar malam (night market). So, how does a winter twilight market …

Case Study: The Artsy Craftsy

Case Study: The Artsy Craftsy

Being creative means different things to different people. To some, it’s having the luxury of personal expression at work; to others, a decadent escape from a frenzied 9 to 5 existence. And for those who dare to dream — like Toh Shia Lynn — it is a way of life. Since its inception in 2008, The Artsy Craftsy has evolved from being her personal blog …